Advisory Board

Anurag Saboo is the Co-founder of DaMENSCH, where he is redefining men’s essential wear in India through innovation, sustainability, and a sharp focus on consumer needs. He leads the brand’s expansion across channels, geographies, and product portfolios, driving its evolution from a challenger label to a leading voice in the premium apparel segment. At India House Project, Anurag leverages his expertise in scaling premium brands across India’s digital-first, omnichannel market, bringing valuable insights into brand innovation and sustainable growth.

An alumnus of IIT Delhi, Anurag began his career in the fast-paced world of e-commerce at Snapdeal, before joining Nykaa as part of its founding team. During his four-year tenure, he played pivotal roles in product management and business expansion, contributing to Nykaa’s journey to unicorn status. His early exposure to entrepreneurship came from his mother, whose work training women to establish small businesses instilled in him a deep appreciation for enterprise and impact.

At DaMENSCH, Anurag combines his operational expertise with a passion for innovation—whether through launching new categories, exploring untapped markets, or championing sustainability in apparel manufacturing. A committed vegan and animal lover, he brings his personal values into his professional vision, ensuring that environmental responsibility remains core to the brand.

Beyond business, Anurag is a fitness enthusiast who balances his demanding schedule with regular workouts and yoga to maintain both physical and mental well-being. An avid traveller, he enjoys exploring new cultures and experiences with his wife. He is also deeply engaged with the entrepreneurial community, sharing insights, mentoring young founders, and staying inspired by the energy of new ideas.